Journey of delivering Ethics and Commitments

Article By Nibedita Dutta, Vice President - Global Relations, Nature Technologies Pvt Ltd

Last week in a strategic meet titled 'Summit 2011' with our founder Director and the Chief Executive Officer Mr.Ranendra Narayan Dutta, we discussed about ethics and commitments of Nature. Ranendra said “It is our duty to combine economic growth with ethical principles and broader responsibilities”.

One of the things that makes Ranendra so proud is having succeeded in making Nature Technologies a company that is highly respected and admired by all our clients worldwide. 

As I have already worked with some prestigious organizations like Wipro, IBM and HSBC, I know how ethics and commitments for those companies matter. But for an emerging company like Nature Technologies, these ethics and commitments not only remain as marketing keywords but are monitored and taken care of by Ranendra himself to see whether they are in actual practice.

Ranendra stated that Nature Technologies business is based on the belief that each client and prospect counts, each person counts and each contact between a client or a prospect and an employee counts. The future of our business depends on the quality of our products, services and employees. He believes that our company’s key to success is its outstanding employees. Their keen expertise and creativity in software programming and design really astonish our clients.

He said that Nature Technologies is committed to provide world class software products and services with human touch that exceed our clients’ requirements and expectations. He also believes that Nature maintains a good relationship with all its clients by delivering software products and services on time. Nature never fails to keep its commitments and always respect human values.

Let me share with you all the testimonials that Ranendra received from his clients in this journey of delivering ethics and commitments.

Bill Roach

Partner, Creative Director at ExhibitView
Hired Ranendra Narayan as a IT Consultant in 2006, and hired Ranendra Narayan more than once

Ran is a fantastic resource on the other side of the planet. He will always make doing business across the miles simple and secure. His Integrity has never been matched by any business partner here in the US for me. I have become good "tele-friends" with Ran as we continue to grow our software business and refine our product development.

Ken Beam

Director of Channel Development at ChristianSteven Software

Hired Ranendra Narayan as a IT Consultant in 2008, and hired Ranendra Narayan more than once

Over the past year I've had the great opportunity of working with Ranendra and his Nature Technologies team on 2 separate projects - each project is vastly different in scope, technology requirements and deployed skill sets.

One project was to create a comprehensive multimedia presentation application for initial use in courtroom trials. What made this project most demanding was not the continents and dozen time zones separating the participants but the fact that at first contact "ExhibitView" only resided in the minds of the non-programming attorneys and multi-media expert who conceived it.

The results of this unique collaboration have been remarkable and the early user and evaluator reviews are even more impressive. I have abundant confidence in Ranendra and the entire Nature Technologies crew!

So much so in fact that I brought him into another client to rewrite their entire legacy "Scheduling" application into a SaaS delivered model utilizing several web-services convergent technologies integrated into a variety of National Association websites.

Once again I found Ranendra "Ran" to be a creative arm of the delivery team and a confidence building foundation block to our growing organization. I highly recommend him for any application development project or staff augmentation requirements you may have!

Chaim Herskovic

President @ Healthcare Engineering Service Solutions, Inc. & Founder @ GmailPrime LLC

Hired Ranendra Narayan as a Custom Application Developement in 2009

In the past year that I have been working with Ranendra, I have found him to be honest, straight forward, creative, intuitive, trustworthy, and hard working.

Ranendra and his company have been able to take a basic sketch of an idea and turn it in to an amazingly viable product that has surpassed my all of my expectations!

I would wholeheartedly recommend that anyone seeking custom application development consider Ranendra and Nature Technologies for the job! You wont be sorry! :-)

Andrew Chen

Chief Executive Officer at Lifenote

Nature Technologies is a very efficient and well-run Development Services Provider. I highly recommend Ran and his team. We have worked with many Development Services Providers but have not found another provider who has been as responsive, diligent, responsible, and efficient as Ran's team. Another aspect that Nature Technology excels at is communication. When working with 3rd party development providers, communication is often the key to success for the project and Ran handles it flawlessly.

Sam Han

Assistant Professor, The University of Dayton, School of Law

Hired Ranendra Narayan as a Software Developer in 2006

Mr. Dutta has been our primary contact for software development. In all of my dealings with Mr. Dutta, he has been professional, courteous, and thorough. Most-importantly, Mr. Dutta has always delivered the promised services and goods punctually and correctly. His work ethic is beyond reproach, and I have no hesitation in recommending Mr. Dutta and his company for all software development projects.

Dr.Thomas R.Giles

CEO at Westside Behavioral Care, Inc. and Owner, Westside Behavioral Care, Inc.

Hired Ranendra Narayan as a IT Consultant in 2009

Ranendra Dutta and his company, NatureGlobal, helped me tremendously with my efforts to bring a complex software product to market in SaaS format. They have astonishing expertise and creativity with their software programming and design; additionally, they are scrupulous, honest, personable, affordable, and easy to work with. I recommend Ran very highly and without qualification.

Bryan Forst

Technical Manager at Uran Software Services

Ranendra Narayan is an insightful and enthusiastic manager. He is interested in pursuing best practices to help improve the services his company delivers as well as the technical happiness of his employees. His positive attitude made working with him a pleasure.

Keshav H Nagaraja

Business Development - EMEA at Mindteck UK Limited 
Worked directly with Ranendra Narayan at Mindteck 

I have known Ranendra for over 3 years now and we have worked together on a number of projects. His ability to assimilate requirements, estimate and of course delive on schedule and cost has impressed me the most. He has excellent communication skills and his client engagement ability is top notch. We worked with some demanding customers and he was able to work under pressure and exceed their expectations. While he is very relationship oriented and flexible in his approach, he can stand his ground and be firm when a situation demands.  
I would strongly recommend Ranendra and his services.

Tom Kalous

Business Analyst and Organizational Consultant

Hired Ranendra Narayan as a IT Consultant in 2009 

I have had the pleasure of working with Ran on a mutual consulting project for Avalon Scheduling. Ran and his team at NatureGlobal have provided Avalon Scheduling with an extremely high quality software application at a very competitive price. He has been very responsive to my requests for defect fixes and enhancements and has operated with the utmost of integrity. I recommend Ran and his team without reservation.

Zach Ninan

Technical Lead at Mindteck

Worked directly with Ranendra Narayan at Mindteck

It was such a pleasant experience to work with a person who perceives things with excellent clarity and judgement.

The attitude of looking at the brighter side of things gives this guy the charm he has .. and am sure will take him a long way towards achieving his goals ..

I wish him all the best and am sure the best will has to come to him.

Engineering workforce augmentation drive at Nature Technologies Pvt Ltd

Kolkata, India, December 01, 2010

Nature Technologies Pvt Ltd. is a global software development company catering to embedded technology, desktop application, mobile computing and enterprise application integration markets all over the world. Based in India Nature provides 360 degree software development and product management services to emerging technology companies in the United States and Europe. Nature’s value proposition is in emerging technologies for future proof products and services.

The board at Nature Technologies Pvt Ltd recently announced that it will augment its engineering workforce in 2011 to meet the growing demands of its massive expansion plan for 2011-2012. While speaking to placement agencies present in the meeting organized by Mrs. Nibedita Dutta, the Vice President Global Relations and Head of Human Resource, Mrs. Dutta said, “Nature has always differentiated itself as a software services company. The key to this success is in its innovative human resource policies and in-house training process”. Mrs. Dutta stressed on the logical and analytical competency of the engineering workforce rather than technology capability in order to meet future demands. She said that “technologies change every two years and the dynamic nature of our industry entails us to select candidates whose analytical and adaptive capability induces easy migration across technology verticals and horizontals.”

Unlike most companies operating in emerging technology and high end software development markets, Nature Technologies Pvt Ltd has always relied on identifying capable resources and have trained them in-house through its proprietary ICTC (Innovaiton Centric Technology Competency) training program.

The Human Resource Department has projections for recruiting around 50 engineers consisting of both trainee and experienced professionals in the financial year 2011-12. The in-house training infrastructure for the new recruits is also being expanded to meet the targets. Interested candidates can apply for the suitable positions by posting their CVs at hr@natureglobal.com

Nature Technologies Pvt Ltd relies heavily on campus recruitment for its intake of freshers. It does this by maintaining a close relation with institutes of repute.

Nature Technologies Pvt Ltd is also eyeing on Campus Recruitment for promising trainees from good engineering colleges like Jadavpur and RE colleges.

Nature Technologies Pvt Ltd inaugurates its Mobile Technology Centre of Excellence

Nature Technologies, GDC, India November 19, 2010:


Nature Technologies Pvt Ltd, a global software development company specializing in Embedded, Desktop and Enterprise development inaugurated its new centre of excellence for Mobile Software Development in its Global Delivery Centre in Kolkata, India. This division has been named as “Mobile Technology Centre of Excellence” and shall cater to software development for iPhone, Android, Windows Mobile and Symbian Devices.

Speaking in this occasion Mr. Sumantra Mukherjee, the Chief Technology Architect of Nature Technologies Pvt Ltd said that “We have to address the gaps in our end-to-end software solutions by bridging the gap in mobile software”. He stressed the need for addressing the growing global iPhone and Android software markets by 2012.

Mrs. Nibedita Dutta, the Vice-President Global Relations reiterated the company’s vision of developing a rapid application development and deployment platform for cross platform mobile devices running on iPhone, Android, Windows Mobile and Symbian. This would help corporations looking towards extending their enterprise applications on heterogeneous mobile platforms with speed and predictability. Focussing on a homogeneous Web Service based approach to cross platform mobile devices, Nature Technologies plans to create a framework that would bring benefits of mobile platform globally.

Nature Technologies Pvt Ltd is targeting to generate more than 50% of its revenues from mobile application development by 2012. Currently Nature Technologies is a world leader in Windows and Macintosh software development and focuses on web service based enterprise application development.

[Source: Nature Technologies branding and corporate relations department]

Young Entrepreneurial DNA - Interview of Mr. Ranendra N Dutta by Mr. Kishore Bose

Mr. Kishore Bose is a budding techno journalist and mass media communication professional. Here is a short interview of Ranendra Narayan Dutta, the CEO and Director of Nature Technologies Pvt Ltd. Kishore specifically targetted Ranendra since his young entrepreneurial DNA is one of the key interest areas of Kishore’s entrepreneurship survey report to be published soon...

Kishore Bose: How is the scope of entrepreneurship as a career?

Ranendra N Dutta: I feel that entrepreneurship is an inherent trait of a human being. Everyone wants to be an entrepreneur but most of the people lack confidence in succeeding as an entrepreneur.

Entrepreneurship should be a great career if you have enough confidence in yourself and have the courage to make yourself convinced that “you can”. I believe that there is no age barrier in becoming an entrepreneur, anytime is right time except the fact that you have to be mentally prepared to act alone by yourself without the cover of an organization behind you. However, there are many who choose entrepreneurship as an alternate career. This is wrong. If you have failed as an employee, chances are you shall fail even more as an entrepreneur.

Kishore Bose: How challenging are the circumstances for a young entrepreneur?

Ranendra N Dutta: I started my business after serving a multinational for 7 years and at that time I was 29. I felt that I did things at the right time. Entrepreneurship at young age gives scope to innovation and achievement. The reasons being the sheer energy your young organization has and the chances are that you shall be less biased due to relatively less industry experience. If you had too much industry experience, chances are you shall be afraid to take a new path and shall tread in the path your previous organizations had run into. This might make your business relatively risk free, but minimizes the chances of exceptional growth. The current age demands fast turn around time, a little more from everyone and really strong USP. Young entrepreneurs are great in these and are making big waves these days.

Kishore Bose: What are the threats for young entrepreneurs like you?

Ranendra N Dutta: The two biggest threat for young entrepreneurs are overconfidence in one hand and fear in the other hand. Both are destructive to a high degree. Entrepreneurship in the initial days is 99% perspiration and only 1% inspiration. But that should not deter an entrepreneur. An entrepreneur shall not perish because of any outsider, but because of his own mistakes. If young entrepreneurs tends to be too emotional OR too restless, then chances are that they would miss the bus to success.

Kishore Bose: What reaction and attitude do you get from your employees considering that you are only in your early 30s now?

Ranendra N Dutta: In India, right from our birth we are taught to respect our elders. Conversely our elders have got into the habit of being respected and given full focus and authority. Generally a young entrepreneur should stay away from very aged employees. These veterans tend to develop a mindset that they understand everything, but the young entrepreneur is foolish not to realize this. This leads to a problem of half hearted effort from such employees. I would suggest young entrepreneurs to choose teams very cautiously. Make sure that your team respects you and knows your potential. If someone joins with a feeling of redeeming you, then you are in trouble.

Kishore Bose: Without white hairs and beards, do you get adequate attention from your clients? I mean do the clients take you as sportingly and seriously as they would have taken a person in his fifties?

Ranendra N Dutta: Customers are smart. They know who can be more productive and they too have realized the speed, the flexibility and the energy of young entrepreneurs. I always felt that not having grey hair will be a problem, but in reality realized that it did never really surface in any of my business deals. However, my experiences are primarily with western customers who already have a much-matured mind set towards entrepreneurship.

Kishore Bose: How do you feel about leading your own company Nature Technologies Pvt Ltd?

Ranendra N Dutta: I have served as a Technical Leader in a multinational for 7 years and have led my company Nature Technologies Pvt Ltd for 5 years now. I should confess that the joy of leading my own company is beyond anything in the world. The best part of being an entrepreneur is dreaming when you are awake and giving yourself enough opportunity to make them true. The contentment you get from being a self-made man is colossal and incremental. The joy gradually increases with your organizations maturity.

Kishore Bose: At last please share your experience in terms of entrepreneurship.

Ranendra N Dutta: Entrepreneurship for me had been like a dream. Since childhood, I dreamt of being a businessman but never knew HOW? Born into a middle class service oriented family this was a too adventurous dream. I believe entrepreneurs are self-realized. I too realized all of a sudden in 2005 that my dreams were not meant to be a dream. There were elements of fear, uncertainty and lack of self-confidence in the initial days. Finally made up my mind and jumped out of the window to my own world. The last 5 years had been real fun. Surviving slowdown, fighting attrition during the good times and slowly and cautiously building a new organization. Pure self immersive pleasure of planning success and making it happen.

Simplicity Works! - An interview of Ranendra N Dutta CEO Nature Technologies Pvt Ltd

Ranendra Narayan Dutta , is known for his simplicity .He also made simplicity, the mission statement of his company – Nature Technologies Pvt Ltd . But does simplicity helps to handle recession better . Here's a straight talk session between Joydip Chakladar and the CEO of Nature Technologies Pvt Ltd who is known also for his evangelist skills.

Joydip Chakladar is a leading Management Guru and Chairman of ISB&T. Author of the Ebook , "Your Wisdom Stimulus - Guide for transforming your business" as well as publisher of ‘Business Transformation Blog’. 'Business Transformation Blog' is consistently ranked as one of the 'Best Business Blog' in the world, and nominated for ‘Blogger choice award 2009’ in 'Best Business Blog Category'. Chairman of Indian School of Business Transformation and Founder of Allindialive, which partners with Canaan partners & Times Private Treaties and provides 'Business Transformation' support for Entrepreneurs. He has written articles on 'Business Transformation' in CEO Insight, MybigEconomy, as a Guest Editor. Interviewed in leading magazines, which includes Times of India, Yourstory.in, CEO Insight. Advised above 25 companies in last 12 years, on Business Transformation. Delivered lectures in Indian Institute of Management and International School of Business and Media in ‘Business transformation’ as a Guest faculty. Completed his management education from Indian Institute of Management , kolkata.

Joydip: You have been some time in Industry now . Worked as a techie and then in the middle level management of a Software Company . Then you have started your own venture . So this is the second time , you are seeing a tough recession continuing for a long duration after dot com burst . How do you find it different then the earlier one ?

R.N.D : Joydip, I have seen the recessions come; Upset every equation; Have analysts predict everything that makes sense; Yet be wrong time and again; Finally the Sine wave from Physics dominates Economics. From crest to trough to crest; the surge continues. I believe recessions come to be over some day and rejuvenate business with new caution. These are to be forgotten till the next recession knocks the door again.

My perspective of the recessions has always been in respect to Information Technology market, apart from my amateurish interest in Capital Market movement world-over.

I believe recessions are the stabilizing factor to erase out the non-sustainable elements of the market. They are for good. Last time during the Dot Com Boom, the phenomenon was not at all sustainable. That’s why it crashed with a boom. From the perspective of Information Technology the recession was targeted at the not so GREAT IT market. Finally the market corrected itself. So the wrath of the recession was mainly on IT sectors in Dot Coms and Y2K. The weak but hyped organizations perished. The organizations that made sense prevailed to GROW big. In my opinion the Dot Com burst was a blessing for the people who use IT and who invest in IT. Being realistic is important after all.

This recession of the current time is actually an aftermath of the Dot Com crash. People started investing on housing assets and prices rose to a level that was again UNREALISTIC. Now real estate drove things to sky high in the capital market. Information Technology has a limited share of its wrongs this time. But obviously since we are all in the IT services sector which is a tertiary sector, we get hit no matter what goes wrong in the financial market.

Last time , when we had the Dot Com burst and recession, I was a techie and saw the desperation of my employer, Mindteck India to stay alive. They survived and that too with a BIG BANG. We moved to Embedded Technologies from Enterprise Computing. My previous company where I joined as a trainee and grew to be in the managerial position catapulted itself to a great position, due to its paradigm shift. It was tough, but those who dare to face the recession make it BIG. Mindteck is now doing GREAT now days. Thanks to Mr. Shankar Velayudhan, the General Manager then.

This time when the recessions hit hard I am in the chair as a CEO managing, a 2 years old company, Nature Technologies, dealing in End-to-End Information Technology solutions for my customers in US and Europe. Things have been tough, but I had been brave this time. We did intelligent marketing, made pricing REALISTIC, approached the sectors that don’t suffer from recessions like Legal and Healthcare. We are doing well. We are expecting a growth in revenue of around 100% this year. Nature Technologies became even SIMPLER with the recessions storming the markets.

This time, I feel that the people who have money to invest and keep the markets rolling are skeptical but are willing to make investments in small chunks in Technology that minimizes their risks of seeing all their money gone in a fast time. Technology solutions with prototypes, marketing campaigns, small pluggable releases and payments are the call of this recession. We are offering the best price so that people can afford to dip their toes in the water.

Answering your question in a sentence; Joydip, I see this recession as a friendly recession for Techno savvy companies and realistic business. Because investors are no longer interested in UNREAL HYPE.

Joydip: You talk a lot about simplicity ? What do you mean by it? Can it be really practiced when the World is becoming so complex , specially on the time of recession , when the complexity reaches in its heightening discourses.

R.N.D :What sustains at the end is “SIMPLICITY”. Did Google disappear after the Dot Com bubble? No! Isn’t it? Google had a simple approach to business. It had its message UNAMBIGUOUS. “SEARCH THROUGH US”.

Simplicity is actually the strongest trait of HUMAN THOUGHT PROCESS. You love your teacher who taught you in simple terms. You love a website that is easy to use. You love the remote of your TV if it’s easy to use. You prefer a normal cell phone over a Smart Phone because it is simple. Isn’t it?

We are surviving this recession with Simplicity. I need to convince my customers precisely how they benefit. Use simple methods through technology. Minimize costs to simply make profits. We worked on our marketing strategy to make it easy for a business house to assess how we improve their ROI. We made our proposals short and simple. No hidden costs and conditions. People take the shortest time to accept us as a service provider. And that works great for us.

Nature Technologies is being driven by Simplicity and it gives us the speed to act upon and deliver.

I should say that whatever sustains is SIMPLE. Because if something is not sustainable you need to project it in the most complex way, to get the thing to the table and sell it. Ultimately the customers find out that its not what you meant and you are gone. So if something is needed the most now a days, then its SIMPLICITY.

Joydip: Do you see this recession is going to break the glass ceiling for the lower class to become entrepreneur ? There are more cases of slum millionaires will come forward, when corporate giants will fail ? As a Corporate evalengist, where
do you see the world in next 5 years ?


R.N.D :As I said before, the recessions are like a wave that cleanses the market and the competition. Generally as the Corporates grow, they tend to move away from practicality, to aggression based on individual’s dreams and aspirations. Most of the time than not, a corporate’s goal is not realistic. Often the big corporations forget who is the market. They tend to believe that they can change the market, people’s perceptions and the demands. Based on these insights a lot of money is spent, people are tried to be dominated into believing what is best for them, and in short term this seems to be doing good. But after sometimes this concept perishes and the UNREALISTIC dreams and offerings fall to the ground.

On the other hand the slum dogs are more PRACTICAL. They have learned to survive the hard way. Their prowess is limited to their own dreams. They go by the way a PRACTICAL customer thinks, and they get their support. So I should say, yes this recession will break the myth of the complacent jobs that one has with a multi national. It will break the myth that only the big survive. Customers are now looking for what MAKES SENSE. They don’t want big buzz words, bug promises and spend unnecessarily. They need performers and those who do it SIMPLE. Because Simplicity is EASY, LESS COSTLY and FAST!

Developing new generation desktop applications

Often when I am attend conferences and meetings that's studded by Information Technology professionals and entrepreneurs I often face a question; "Has the time come to an end for desktop applications? Web is the future, don't you agree?"

I have never ever stopped short of confronting this belief and have always stood back with example....